The Good and Bad in Contextual Ads

December 11th, 2005

Mark Glaser wrote about The good, bad and ugly of contextual ads from Google, Yahoo. Contextual ads could bring you the most value in online advertising.

“If the advertiser makes $100 per sale, then they’re willing to pay $5 per click,” he said. “If the advertiser only makes $10 then they would only be able to pay one-tenth of that. The cost-per-click depends on the vertical that the advertiser is in, as well as the competitiveness of the term that it’s in. … Finally, there’s the matter of clickthrough rates, which depends on the relevance of the ads and the placement of the ads on the page. What is the mode of the users, are they in a browse mode and just reading news articles?”

One of the impressive ways to bring your marketing effort in contextual advertising was the value of dollar you want to spend all over the advertisir.
Just by keyword placement and research, you could make the small investation for your advertising value in the world of business.

It’s strongly recomended for home business people.

Entry Filed under: Internet Marketing Tips